N.E. Business XPO Workshop: Using Social Media to Drive Business Development
Tuesday, May 19, 2009 from 1:15 PM to 2:45 PM (ET)
Boston, MA
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Event Details
New England Xpo for Business: Using Social Media to Drive Business Development
An exclusive Workshop produced by the Boston Chapter of the American Marketing Association
With the US in a recession most companies are indiscriminately slashing budgets of their marketing and sales generating programs. You can’t just slash your way to prosperity - it leaves you poorly positioned to develop new business; you’re unable to take advantage of revenue generating opportunities; and you can’t connect with existing customers to calm their fears.
Don’t just survive the current crisis – position yourself to pull ahead of your competitors when the economy recovers.
The current economic downturn has changed the rules of
marketing forever. Most traditional marketing strategies are no longer effective
in reaching your potential customers. So, how do you effectively develop new business in this bad
economy? In this seminar we will examine what steps you can take to
combat this economic downturn, find new business, solidify your relationship
with existing customers and position yourself for growth. In this workshop you will:
This event is a hot ticket for marketing pros responsible for developing social media strategies, or for those businesses looking at social media as a new method of building leads. Space is limited, so register for this insightful and dynamic workshop today!
Our Speaker:
Stephen Davis
Stephen N. Davis, Principal and Founder of The CXO Advisory
Group, advises businesses on how to optimize and improve operations, accelerate
sales and profits, and seize the most attractive growth opportunities. Steve
has worked with companies in North America, Europe and Asia to assist them in
establishing US market operations, strategic alliances, joint ventures,
business development and sales management. He has assisted clients with due
diligence and preparation for venture financing. Stephen has more than 30 years experience as a senior
executive, including COO and CMO with P&L responsibility in the computer,
software, consumer electronics and Internet industries. He has successfully
built, managed, and restructured numerous sales and marketing organizations. He
has successfully developed new markets and has introduced over 300 new products
into various industries. Stephen is an industry pioneer whose visionary marketing and
sales strategies were instrumental in two of the PC industry milestone
products. Among his many successes he was responsible for introducing ATARI's
home computer and Corvus OMNINET, the PC industry's first local area network. In 1989, Stephen founded the Davis Management Group, a
company whose proprietary sales management and marketing methodology promoted
growth in client's revenue and profitability. He is an executive strategist and
problem solver who conceives, plans and implements new business practices to
produce measurable improvements in market position, revenues and profits.
Previously, Stephen spent 15 years in senior level positions at major
corporations including Qualogy, Corvus Systems, Atari, IBM and GE. Steve is active with many groups that support entrepreneurs.
He is a frequent speaker and prolific writer on marketing and sales topics.
Stephen has given speeches at some of the leading business and technology forums
and his articles have appeared in a variety of engineering, IT and business
publications.
Date: Tuesday, May 19, 2009
Time: 1:00pm - 2:45pm
Location: Boston Convention Center
Check out the other AMA Boston sessions at the New England Business Xpo!
Don't forget - there will be a free "After Hours" networking event at the convention center starting at 5pm.
What is the New England Business Xpo?
This May, Event Management will hold the highly anticipated New England XPO for Business at the Boston Convention & Exhibition Center in downtown Boston. This event is expected to draw upwards of 10,000 business professionals in its first year, from all over the Northeast!
AMA Boston Members save 40%
If you are a current AMA Members and you do not have your secret discount code, please contact the office: 781-647-7555 and please make sure we have your current email address.
Transaction fees are added to all ticket prices at time of purchase. Ticket refunds are available up to 3 days before the date of the event. Transaction fees cannot be refunded.
Interested in joining the AMA? Go to MarketingPower.com and signup!
EVENT SPONSOR
Contact Cecil Dorman, VP of Sponsorship
About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.
The Boston chapter of the American Marketing Association (AMA Boston), was formally founded in 1940. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With over 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.
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